1. Assessment services - preliminary studies or review of existing destination amenities, attractants and marketing strategies
2. Plan Development - step-by-step plan for effective development of destination
3. Theme, Branding and Marketing Strategies - maximizing the destination’s unique offerings to the travel public and making them financially-viable

The process of assessing the potential of a community for destination business involves taking an outsider’s objective analysis of the positive and negative attributes currently found in a community and the potentials that could be developed. Just as a visitor might discover the benefits of travel to a destination, IDAD traces similar paths of investigation to understand what a place advertises, how it delivers its travel product, and the levels of satisfaction possible from the destination as it currently exists. IDAD goes beyond this present reality to explore the possibilities that could be developed, given the proper assistance. All of this analysis is combined into an understandable presentation, revealing both the strong and weak points of the destination/host community, with recommendations for future courses of action, costs and timelines.

In the development of plans for a destination, IDAD works with each client to create an exciting and workable course of action to guide the efforts of individuals and groups toward goals shared by all stakeholders, which will result in satisfying destination experiences by visitors. Specific parties responsible for certain activities, the cost of such actions and projected timeline for each is detailed. Collaboration with residents and locally-owned businesses is crucial during this process. The vision of each destination is the basis for plan development; bringing the vision to reality is the goal of the plan. Similar to a business plan, we work with each community/client to anticipate funding needs, projected expenditures and reasonable estimates for return of investments.

We seek to explore the strategies that will maximize the destination’s difference as a powerful magnet for visitor travel decisions. Through theme development, unique and effective marketing and design efforts can be implemented. Branding and image-building can result in name and place recognition that will carry the desired message to the public about the host community and its destination appeal. Marketing strategies are considered for their appropriateness for each client, from advertising/public relations campaigns to special events.

Barber, B. R. (1992). An aristocracy of everyone: The politics of education and the future of America. New York: Oxford University Press.

DeVitis, J. L., Johns, R. W., & Simpson, D. J. (Eds.). (1998). To serve and learn: The spirit of community in liberal education (Vol. 37). New York: Peter Lang Publishing.

Eyler, J., & Giles, D. E. (1999). Where's the learning in service-learning? San Francisco: Jossey-Bass.

Ike, A. F. (Ed.). (1997). Service learning: 'Community as classroom' gains currency across country (Vol. 2 (1)). Athens, GA: University of Georgia, Athens.

"Leadership reconsidered: Engaging higher education in social change." Astin, A.W. and Astin, H.S. Michigan: W.K. Kellogg Foundation.

Parks-Daloz, L. A., Keen, C. H., Keen, J. P., & Daloz-Parks, S. (1996). Common fire: Leading lives of commitment in a complex world. Boston: Beacon Press.

Rhoads, R. A. (1997). Community service and higher learning: Explorations of the caring self. Albany, NY: State University of New York Press.

"Service-learning reader: Reflections and perspectives on service," (1994). Albert, G. Ed. North Carolina: National Society for Experiential Education.

Stanton, T. K., Giles, D. E., & Cruz, N. I. (1999). Service-learning: A movement's pioneers reflect on it origins, practice, and future. San Francisco: Jossey-Bass.

"Two cases of institutionalizing service learning: How campus climate affects the change process," (1996). Rhode Island: The Project for Public and Community Service, Campus Compact.

Practice

"Assessment and evaluation for service learning," (1997). Arizona: Campus Compact National Center for Community Colleges & Learn and Serve America.

"Best practices in cyber-serve: Integrating technology with service-learning instruction," (1999). James-Deramo, M. Virginia: Virginia Tech Service-Learning Center.

Boyer, E. L., & Mitgang, L. D. (1996). Building community: A new future for architecture education and practice. Princeton, NJ: Carnegie Foundation for the Advancement of Teaching.

Jacoby, B. e. a. (1996). Service learning in higher education. San Francisco: Jossey-Bass.

Kellogg Commission on the Future of State and Land-Grant Universities. (1999). Returning to our roots: The engaged institution (3). Washington, DC: National Association of State Universities and Land-Grant Colleges.

"Legal issues for service learning programs: A community service brief from the Nonprofit Risk Management Center," (1994). Washington, D.C.: Nonprofit Risk Management Center.

Rhoads, R. A., & Howard, J. P. F. (Eds.). (1998). Academic service learning: A pedagogy of action and reflection (Vol. 73). San Francisco: Jossey-Bass.

Rothman, M. (Ed.). (1998). Service matters: Engaging higher education in the renewal of America's communities and American democracy (1998 ed.). Princeton, RI: Campus Compact.

Schine, J. (Ed.). (1997). Service learing: Ninety-sixth yearbook of the national society for the study of education (Vol. 1). Chicago, IL: National Society for the Study of Education.

Materials

Bringle, Robert G. et. al., eds. Colleges and Universities as Citizens. Needham, MA: Allyn & Bacon. 1999.

Driscoll, A., & Lynton, E. A. (1999). Making outreach visible: A guide to documenting professional service and outreach. Washington, DC: American Association for Higher Education.

Ehrlich, Thomas, ed. Civic Responsibility and Higher Education. Phoenix, Arizona; Orynx Press. 2000.

Eyler, J., Giles, D. E., & Schmeide, A. (1996). A practioner's guide to reflection in service-learning: Student voices & reflections. Nashville, TN: Janet Eyler & Dwight Giles.

Foos, C. L., & Hatcher, J. A. (Eds.). (1999). Service learning workshop curriculum guide. Indianapolis, IN: Indiana Campus Compact.

Gelmon, Sherril B., Barbara A. Holland, Amy Driscoll, Amy Spring, and Seanna Kerrigan. Assessing Service-Learning and Civic Engagement: Principles and Techniques. Revised, third edition. RI: Campus Compact. 2001.

Gordon, R. (Ed.). (2000). Problem based service learning: A fieldguide for making a difference in higher education (2nd ed.). Keene: NH: Antioch New England Graduate School, Education by Design.

"Guidelines for AACC service learning mentors: Service learning and community colleges- Building a national network, (1995). Washington, D.C.: American Association of Community Colleges.

Maurrasse, David J. Beyond the Campus: How Colleges and Universities Form Partnerships with their Communities. NY: Routledge. 2001.

"Project on integration service with academic study: Mapping the geopgraphy of service on a college campus," (1994). Rhode Island: Campus Compact: The Project for Public and Community Service.

"Service learning: A guide for college students." Washington, D.C.: ACTION/National Center for Service Learning.

Simon, L.A., Kenny, M., Brabeck, K., & Lerner, R.M., eds. Learning to Serve: Promoting Civil Society Through Service-Learning. Norwell. MA: Kluwer Academic Publishers. 2002.

Stacey, K., Langer, G., & Rice, D. L. (1997). Academic service-learning: Faculty development manual. Ypsilanti, MI: Eastern Michigan University Office of Academic Service-Learning.

"Strengthening experiential education within your institution," (1986). North Carolina: National Society for Internships and Experiential Education.

Program Models

Adler-Kassner, L., Crooks, R., & Watters, A. (Eds.). (1997). Writing the community: Concepts and models for service-learning in composition (Vol. 1). Washington, DC: American Association for Higher Education.

Balliet, B. J., & Heffernan, K. (Eds.). (2000). The practice of change: Concepts and models for service- learning in women's studies (Vol. 17). Washington, D.C.: American Association for Higher Education.

Battistoni, R. M., & Hudson, W. E. (Eds.). (1997). Experiencing citizenships: Concepts and models for service-learning in political science (Vol. 2). Washington, DC: American Association for Higher Education.

"Benedict College service learning journal: Leaders who are learning to serve a better world." South Carolina: Office of Service Learning, Benedict College.

Bringle, R. G., & Duffy, D. K. (Eds.). (1998). With service in mind: Concepts and models for service- learning in psychology (Vol. 6). Washington, DC: American Association for Higher Education.

Brubaker, D. C., & Ostroff, J. H. (Eds.). (2000). Life, learning, and community: Concepts and models for service-learning in biology (Vol. 18). Washington, D.C.: American Association for Higher Education.

"Center for Social Responsibility and Community: Operations Manual," (1999). New York: State University of New York College at Oneonta.

Droge, D., & Ortega Murphy, B. (Eds.). (1999). Voices of strong democracy: Concepts and models for service-learning in communication studies (Vol. 11). Washington, D.C.: American Association for Higher Education.

Erickson, J. A., & Anderson, J. B. (Eds.). (1997). Learning with the community: Concepts and models for service learning in teacher education (Vol. 3). Washington, D.C.: American Association for Higher Education.

Godfrey, P. C., & Grasso, E. T. (Eds.). (2000). Working for the common good: Concepts and models for service learning in management (Vol. 15). Washington, D.C.: American Association for Higher Education.

Harkavy, I., & Donovan, B. M. (Eds.). (2000). Connecting past and present: Concepts and models for service-learning in history (Vol. 16). Washington, D.C.: American Association for Higher Education.

Hellebrandt, J., & Varona, L. T. (Eds.). (1999). Constryendo puentes (building bridges): concepts and models in service learning in Spanish (Vol. 13). Washington, DC: American Association for Higher Education.

Lisman, C. D., & Harvey, I. E. (Eds.). (2000). Beyond the tower: Concepts and models for service- learning in philosophy (Vol. 12). Washington, DC: American Association for Higher Education.

Ostrow, J., Hesser, G., & Enos, S. (Eds.). (1999). Cultivating the sociological imagination: Concepts and models for service-learning in sociology (Vol. 7). Washington, D.C.: American Association for Higher Education.

Rama, D. V. (Ed.). (1998). Learning by doing: Concepts and models for service-learning in accounting (Vol. 5). Washington, D.C.: American Association for Higher Education.

"Service learning the a.p.p.l.e.s. way: A guide to integrating community service with university courses," (1994). North Carolina: a.p.p.l.e.s. University of North Carolina at Chapel Hill.

"Sharing success: Promising service-learning programs," (1993). Watkins, J. and D. Wilkes. North Carolina: Southeastern Regional Vision for Education, School of Education, University of North Carolina at Greensboro.

Tsang, E. (Ed.). (2000). Projects that matter: Concepts and models for service-learning in engineering (Vol. 14). Washington, D.C.: American Association for Higher Education.

Ward, H. (Ed.). (1999). Acting locally: Concepts and models for service-learning in environmental studies (Vol. 9). Washington, DC: American Association for Higher Education.

Weigert, K. M., & Crews, R. J. (Eds.). (1999). Teaching for justice: Concepts and models for service- learning in peace studies (Vol. 10). Washington, DC: American Association for Higher Education.

Zlotkowski, E. (Ed.). (1998). Successful service learning programs: New models of excellence in higher education. Bolton, MA: Anker Publishing.

Reports & Research

"Combining service and learning in higher education: Summary report," (1999). Gray, M.J., E.H. Ondaatje, & L. Zakaras. Washington, D.C.: Corporation for National Service.

Hollander, Elizabeth and John Saltmarsh. "The Engaged University." Academe: Bulletin of the American Association of University Professors. July August 2000. 86:4, p. 29-31.

Hollander, Elizabeth, John Saltmarsh, and Edward Zlotkowski. "Indicators of Engagement," in Simon, L.A., Kenny, M., Brabeck, K., & Lerner, R.M., eds. Learning to Serve: Promoting Civil Society Through Service-Learning. Norwell. MA: Kluwer Academic Publishers. 2002

Howard, J. (Ed.). (1994-99). Michigan Journal of Community Service Learning (Vol. 1-6): OCSL Press.

"Lessons learned," (2000). Minnesota: Minnesota Campus Compact.

"Recent dissertations on service and service learning topics," (1999). Minnesota: University of Minnesota, National Service-Learning Clearinghouse. Available

"Service learning: What it offers to students, schools, and communities," (1997). Boston, B. O. Washington, D.C.: National Service-Learning Clearinghouse.

Resources

Albert, G. (Ed.). (1994). Service-learning reader: Reflections of perspectives on service. Raleigh, NC: National Society of Experiential Education.

Battistoni, Richard M. Civic Engagement Across the Curriculum: A Resource Book for Service-Learning Faculty in All Disciplines. Providence, RI: Campus Compact. 2002.

Galura, J., Meiland, R., Ross, R., Callan, M. J., & Smith, R. (Eds.). (1993). Praxis II: Service learning resources for university students, staff, and faculty. Ann Arbor, MI: OCSL Press.

Galura, J., Howard, J., Waterhouse, D., & Ross, R. (Eds.). (1995). Praxis III: Voices in dialogue (Vol. 3). Ann Arbor, MI: OCSL Press.
Howard, J. (Ed.). (1993). Praxis 1: A faculty casebook on community service learning (Vol. 1). Ann Arbor, MI: OCSL Press.

"Combining service and learning: A resource book for community and public service," (1988). North Carolina: National Society for Internships and Experiential Education.

Kendall, J. C. (1990). Combining service and learning: A resource book for community and public service (Vol. 1). Raleigh, NC: National Society for Internships and Experiential Education.

Kendall, J. C. A. (1990). Combining service and learning: A resource book for community and public service (Vol. 2). Raleigh, NC: National Society for Internships and Experiential Education.

Loeb, Paul Rogat. "Teaching for Engagement," FROM THE JULY/AUGUST 2001 ISSUE OF ACADEME, [Magazine of the American
Association of University Professors]

Saltmarsh, J., & Heffernan, K. (Eds.). (2000). Introduction to service-learning toolkit: Readings and resources for faculty. Providence, RI: Campus Compact.